About Us

At SR Ties, we are driven by a passion for upcycling and redefining traditional fashion norms. Founded in 2025 in London by Susana Rubio, our company specializes in transforming the iconic tie, traditionally associated with masculine attire, into exquisite art pieces that celebrate femininity and individuality. Each handcrafted tie is meticulously crafted to the highest standards, ensuring both quality and style.

Our commitment to quality craftsmanship is evident in every piece we create. We pride ourselves on the fact that each item is one of a kind; we never replicate a tie or reuse combinations, which means that our customers can wear a truly unique accessory. This approach not only enhances the exclusivity of our products but also aligns with sustainable fashion practices, as we utilize up-cycled, materials to minimize waste whilst still providing a product that is clean and well built. Studies indicate that the fashion industry contributes to approximately 10% of global carbon emissions; by choosing to upcycle, we aim to reduce our environmental footprint while offering stylish alternatives.

At SR Ties, we believe that fashion should be both elegant and responsible. Our unique designs are not merely accessories; they are statements of individuality, sustainability and power. We invite you to explore our collection and discover how our handcrafted pieces can elevate your wardrobe while making a positive impact on the environment.